"They (film executives) want to see it for themselves after reading and hearing so much about it," said Moore. Another is the sheer size that allows a bistro and grill called The Scene on the ground floor. Moore calls interest in the new 16-screen multiplex "unprecedented," saying several studio executives planned to travel to Lubbock from Los Angeles to see the theater at today's by-invitation-only grand opening. Noret is in his 80s, and had once operated such large single-screen theaters as the Winchester and Cinema West in Lubbock. The multiplex is co-owned by Gary Moore of Premiere Cinemas and veteran Lubbock film exhibitors R.A. The final "Twilight" film, arriving in November, is expected to be a D-Box attraction, said Leal. It is like combining an amusement park ride with an action film. Whereas the top ticket price at traditional auditoriums is $9, D-Box seating is $17. The 24 red D-Box seats fill two rows in the center of one auditorium. Friday will find them put to use with showings of "The Expendables 2." Leal said D-Box chairs work best with action films. More than 60 films already have been programmed for this new technology. So theater manager Rudy Leal indicated that documentary short "Born to Be Wild" will be screened each day, and "The Dark Knight Rises" will fill the giant screen each evening. 14.ĭisplay the long-awaited Imax screen right away. Premiere will take advantage of that, and also has "The Hobbit" booked for an Imax opening Dec. The nation's Imax screens are allowed to open "Skyfall," the new James Bond film, one day early on Nov. Imax tickets for adults range from $15 for Hollywood features to $6 for documentaries. Premiere Cinemas has 16 screens, including an Imax auditorium where Hollywood releases and nature documentaries will share a screen 39 feet tall and 70 feet wide.
The large multiplex is accessible from the mall's parking lot and from inside the mall. Those choices reflect film titles, screen size, preferred seating and more in terms of food and drink. Moviegoers will have to make more choices when the Premiere Cinemas multiplex opens Friday on the west side of the South Plains Mall.
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